Jakarta, February 8, 2018 – KidZania Jakarta and RTV (Rajawali Televisi) have joined forces to unveil a brand-new establishment that’s set to revolutionize children’s edutainment: the RTV TV Station Of KidZania. This innovative collaboration, officially inaugurated by RTV CEO, Artine Savitri Utomo, and KidZania Jakarta President, Kerry Riza, marks a significant step in providing immersive and educational experiences for young minds. The grand opening was symbolized by a hand scan exchange of the KidZania Jakarta City Key, representing the partnership and shared vision for children’s development.
This partnership underscores RTV’s commitment to nurturing Indonesian children’s education through engaging, hands-on activities. At the RTV TV Station Of KidZania, kids can step into the shoes of various broadcasting professionals. Imagine your child as a charismatic Host, a captivating Performer, a meticulous Floor Director, a skilled Cameraman, a precise Switcher, a Teleprompter Operator ensuring smooth delivery, a Soundman mastering audio levels, or even part of the enthusiastic Audience! The establishment boasts industry-standard broadcasting equipment mirroring real RTV studios, offering an authentic learning environment. Children will get to grips with genuine cameras, switchers, and teleprompters, experiencing the magic behind television production firsthand. For those dreaming of being in front of the camera, the host role comes complete with uniforms and accessories, allowing children to fully embody the persona of an RTV program host.
The learning approach is designed to be fun and experiential, aligning perfectly with KidZania Jakarta’s core philosophy of “fun & experimental learning.” As Ibu Artine Savitri Utomo, CEO of RTV, explained, “The RTV TV Station Of KidZania will feature two exciting programs: Dubi Dubi Dam and Fun Time.” She elaborated, “Dubi Dubi Dam will be a vibrant platform for children to express themselves through singing and dancing to beloved Indonesian children’s songs. In contrast, Fun Time will encourage storytelling and creativity through engaging arts and crafts activities.”
Kerry Riza, President of KidZania Jakarta, highlighted the establishment’s role in fostering children’s interest in media and entertainment. “The RTV TV Station Of KidZania Jakarta is designed to tap into children’s natural curiosity about the entertainment world. Through captivating activities and cutting-edge digital equipment, we aim to provide a valuable and insightful experience.” Faizal Reza, Chief Marketing Officer of KidZania Jakarta, added, “We believe the RTV TV Station Of KidZania Jakarta will inspire parents in their approach to educating and entertaining their children. The concept mirrors real-world adult activities, offering a glimpse into potential future careers.”
Children aged 4 to 16 can participate in this enriching activity. Each session lasts 35 minutes and accommodates up to 20 visitors. Upon completing their roles, children are rewarded with KidZos, KidZania’s currency – 20 KidZos for crew members, 30 KidZos for performers, and 10 KidZos for audience members.
KidZania Jakarta, a pioneer in edutainment theme parks in Southeast Asia, offers children aged 2-16 a unique blend of education and entertainment. This mini-city replica features roads, city facilities, and over 100 professions for children to explore, from doctors and pilots to chefs and scientists. With 24 locations across 19 countries, KidZania continues to expand its global footprint in providing children with invaluable learning experiences. KidZania Jakarta, located in Pacific Place Mall, Jakarta, spans 7,500 m2 and can host up to 1,800 visitors per shift.